On-demand Consumer Insights

Stop guessing, start knowing.

Harness the power of psychological data to understand what your customers will do next, not just what they did yesterday.

Data-driven decisions with psychological depth

Foster deeper connections with your customers throughout the entire customer journey

Instantly Understand Any Audience

Access real-time insights into your audience's core motivations and values to inform product, marketing, and experience decisions with confidence and precision.

Psychology-Driven Insights and Actions

Tap into the world's largest psychological database to instantly grasp what drives your customers — their intrinsic motivations, values, and preferences — without months of research.

Create Experiences That Truly Resonate

Design customer touchpoints that connect on a psychological level, leading to measurable increases in engagement, loyalty, and advocacy across different market segments.

Success stories

How our customers created impact for their products

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA
  • "Mythical leverages Solsten to tap NFL fans in a fresh and compelling way."

    NFL Rivals debuts at #1 in Apple and Android stores
  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Dennis Heizmann Game Manager
  • "Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. "

    Marcin Chelkowski Head of Studio

Resources for you.

Find our articles, case studies, guides, and papers.

Blog Article

Translating Solsten Insights into Game Design and Marketing Strategies

How to use Solsten to create engaging games and effective marketing campaigns.

Blog Article

Elevating Engagement and Growth: Solsten vs. Data.ai

Which is the better tool for gaming studios looking to beat the competition?

Blog Article

Solsten vs Traditional Methods: The Power of Psychographic Profiling in Gaming

Solsten outperforms traditional game analytics for deeper player insights.

Blog Article

Solsten vs Quantic Foundry

Welcome to the video game industry's "Moneyball" moment.

Blog Article

An Unconventional Way to Boost ROAS and Reduce CPIs

Great ads outperform tech tricks — and improve all the right metrics in the process.

Blog Article

Player Personas: Maximizing ROI in Video Game Development

How to boost ROI in game development with player personas. Explore strategies and real case studies showcasing their impact on gaming returns.

Blog Article

The Best Tools to Validate Your Game Concept

With the right tools, concept validation can be streamlined and pay significant dividends.

Blog Article

Creative Optimization: Better Marketing Through Audience Understanding

Stop guessing what works in your ads. Discover how psychological insights beat traditional A/B testing and boost campaign performance.

Blog Article

4 Ways to Test Your Game Concept Before Starting Development

Let's look at four of the most effective ways we’ve seen creative teams tackle this process.

Blog Article

Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.

Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Unlock potential

Ready to get started with Solsten?