Creative Optimization

Create marketing that actually resonates.

Stop guessing what will work. Use psychological insights to craft campaigns that connect deeply with your audience's core motivations and drive measurable results.

Boost ROAS, increase CVR, drop CPI

Concept, optimize, and scale resonant, high-performing campaigns.

Design Creatives That Connect Psychologically

Create marketing content that resonates with your audience's core values and motivations, dramatically improving engagement rates and reducing acquisition costs.

Test and Validate Before You Launch

Predict creative performance by understanding the psychological traits your messaging appeals to, eliminating guesswork and ensuring your campaigns connect before they go live.

Target With Precision Beyond Demographics

Deliver the right message to the right audience by understanding the psychological drivers that influence their decisions, not just their age, location, or past behavior.

Success stories

How our customers created impact for their products

  • "Mythical leverages motivation based creative to reduce CPIs by 50%"

    NFL Rivals dramatically reduces CPI

  • "Solsten insights help Supercell refine their in-game events, increasing engagement across their entire player base."

    22% increase in daily sessions 18% increase in session length

  • "Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve."

    Sophie Vo Studio and Game Lead

  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Dennis Heizmann Game Manager

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA
Traits
Traits

Traits

Psychologically assess your live audience to improve retention, engagement, monetization, conversion, and beyond.
Navigator
Navigator

Navigator

Identify market potential and validate game concepts fast, increasing certainty before writing a single line of code.
Games User Research
Games User Research

Games User Research

Our team of industry veterans can validate every decision — from mechanics to art styles to specific game elements.

Resources for you.

Find our articles, case studies, guides, and papers.

Blog Article

How to Create High-Converting Ads Using Solsten

Our step-by-step guide to making superior ad creatives using psychographic insights.

Blog Article

The Sneaky Power of Player Segmentation

Investing in a robust user segmentation strategy is critical for the long-term success of live video games.

Blog Article

Acquiring High-LTV Players is Difficult — Here’s How to Do It

The best studios use two over-arching strategies to achieve this goal.

Blog Article

How to Improve D1 Retention Using Solsten

Long-term retention starts on day one.

Blog Article

The True Drivers of D1, D7, and D30 Retention in Gaming

Understand the differences between these key retention metrics.

Blog Article

Unlock Gamer Engagement With Human Psychology

Game studios can improve engagement and retention by prioritizing human psychology.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Blog Article

How Game Studios Can Prioritize Long-Term Player Retention in 2025

In this challenging environment, studios are shifting focus to long-term retention.

Blog Article

Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.

Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

Reducing CPI using creative optimization

“Mythical leverages motivation based creative to reduce CPIs by 50%”

Unlock potential

Ready to get started with Solsten?