User Segmentation

Discover the psychological differences within your audience.

Uncover the motivations, values, and traits that truly drive your customers' decisions and create segments that predict behavior, not just describe it.

The power of psychological segmentation.

Want experiences that truly convert? Build them around the precise psychological traits and motivations that drive your customers' decisions.

Create Personalized Experiences

Understand the unique needs and wants of different audience segments so experiences can resonate on a deeper level with each user group.

Optimize resource allocation

Focus on the needs and preferences of high-value segments so your development efforts yield the greatest return.

Prevent churn

Identify the specific psychological pain points of each segment to proactively improve experiences before frustration leads to disengagement.

Success stories

How our customers created impact for their products

  • "Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve."

    Sophie Vo Studio and Game Lead

  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Dennis Heizmann Game Manager

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA

  • "Solsten insights help Supercell refine their in-game events, increasing engagement across their entire player base."

    22% increase in daily sessions 18% increase in session length
Traits
Traits

Traits

Psychologically assess your live audience to improve retention, engagement, monetization, conversion, and beyond.
Navigator
Navigator

Navigator

Identify market potential and validate game concepts fast, increasing certainty before writing a single line of code.
Games User Research
Games User Research

Games User Research

Our team of industry veterans can validate every decision — from mechanics to art styles to specific game elements.

Resources for you

Find our articles, case studies, guides, and papers

Blog Article

The Sneaky Power of Player Segmentation

Investing in a robust user segmentation strategy is critical for the long-term success of live video games.

Blog Article

What's The Difference Between Segments and Personas?

While segments and personas are valuable methods for understanding your audience, they serve different purposes and offer unique insights.

Blog Article

Player Personas: Maximizing ROI in Video Game Development

How to boost ROI in game development with player personas. Explore strategies and real case studies showcasing their impact on gaming returns.

Blog Article

Solsten vs Traditional Methods: The Power of Psychographic Profiling in Gaming

Solsten outperforms traditional game analytics for deeper player insights.

Blog Article

Player Motivations as Creative Inspiration

Understanding intrinsic motivation is essential to create experiences that deeply resonate with players.

Blog Article

Implementing Solsten: From Integration to Actionable Insights

Next level player insights just got easy.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Blog Article

How Game Studios Can Prioritize Long-Term Player Retention in 2025

In this challenging environment, studios are shifting focus to long-term retention.

Unlock potential

Ready to get started with Solsten?