Discover Untapped Audiences

Vastly grow market share

Uncover high-value audience segments you never knew existed. Use psychological insights to identify, understand, and connect with new customer groups perfectly aligned with your brand.

An audience-first approach powered by psychology.

Don't guess what might connect — know with certainty. Build experiences based on deep psychological understanding of who your audience truly is, not just what they've done.

Find Your Hidden Psychological Matches

Identify audience segments that share key psychological traits with your best customers but remain untapped, letting you expand without the high costs of traditional acquisition.

Target Based on Deep Motivations

Reach new audiences based on their psychological drivers rather than just demographics, connecting with people genuinely likely to engage with your brand's unique value proposition.

Create Resonant Experiences From Day One

Develop new features and experiences that immediately connect with untapped segments, ensuring high engagement and retention as you expand into these previously overlooked audiences.

Success stories

How our customers created impact for their products

  • "Solsten is like having a better pair of glasses—it sharpens your perspective on everything."

    Raph Koster CEO
  • "Solsten’s insights were instrumental in bringing our 10-year-old franchise, Drive Ahead!, to Apple Arcade."

    Erik Pöntiskoski CEO
  • "Mythical leverages Solsten to tap NFL fans in a fresh and compelling way."

    NFL Rivals debuts at #1 in Apple and Android stores
  • "Solsten is the key tool to make the creative and design process for video games more like chemistry. More of a science and less guesswork."

    Oliver Perez CEO

Resources for you.

Find our articles, case studies, guides, and papers.

Blog Article

Research Methods For Product Market Fit

One of the best early research methods to understand if your game has strong market potential is resonance testing your game concept

Blog Article

Sustainable Revenue Starts with Resonance Testing

Predicting success has never been more important in the gaming industry.

Blog Article

Why Is My Game Not as Profitable as It Used to Be?

What challenges are driving profits down, and how can your studio overcome them?

Blog Article

Should You Copy Your Competition in Gaming?

Let's make the case for creative risk taking.

Blog Article

An Unconventional Way to Boost ROAS and Reduce CPIs

Great ads outperform tech tricks — and improve all the right metrics in the process.

Blog Article

Player Motivations as Creative Inspiration

It's essential to create experiences that deeply resonate with players.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Blog Article

9 Proven Ways to Expand Your Video Game Audience

How do you attract more players in a market that's saturated with countless options?

Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

Unlock potential

Ready to get started with Solsten?