Traits
Psychologically assess your live audience to improve retention, engagement, monetization, conversion, and beyond.
An audience-first approach powered by psychology.
Don't guess what might connect — know with certainty. Build experiences based on deep psychological understanding of who your audience truly is, not just what they've done.
Find Your Hidden Psychological Matches
Identify audience segments that share key psychological traits with your best customers but remain untapped, letting you expand without the high costs of traditional acquisition.
Target Based on Deep Motivations
Reach new audiences based on their psychological drivers rather than just demographics, connecting with people genuinely likely to engage with your brand's unique value proposition.
Create Resonant Experiences From Day One
Develop new features and experiences that immediately connect with untapped segments, ensuring high engagement and retention as you expand into these previously overlooked audiences.
Success stories
