The missing human layer behind better predictions
Solsten combines proprietary gameplay behavior, psychological data, and large-scale behavioral data to reveal what drives people, how they decide, and what they’re likely to do next.
Built on 8+ years of R&D, psychometric validation, and proprietary models designed for real-world audience intelligence.
WHY SOLSTEN’S DATA IS DIFFERENT
Most audience data was never designed to explain real people.
Surveys, clicks, and demographics can tell you what happened. They rarely explain why people behave the way they do, what will resonate next, or how they make decisions under pressure.
THE SOLSTEN DATA FOUNDATION
Three proprietary layers behind human understanding
Solsten extends beyond surface-level audience data by combining behavior, psychology, and gameplay to more accurately predict real people.
Behavior under pressure
See how people respond to uncertainty, reward, challenge, and emotional stakes through gameplay behavior; signals most datasets never capture.
Validated psychological data
Deeply understand complex behavior with measured and validated human traits including motivations, values, personality, and more.
Contextual behavioral signals
Ground audience understanding in real-world behavior, context, and external signal layers.
HOW WE CAPTURE HUMAN SIGNAL
Gameplay reveals the parts of human behavior most datasets miss
Unlike surveys or passive tracking, gameplay captures how people actually respond to challenge, reward, uncertainty, and emotion at a scale few industries can access.
Over 4 billion people play games worldwide across ages, cultures, and lifestyles. This makes gameplay one of the most representative behavioral environments available.
Unlike surveys or forced inputs, gameplay happens during leisure time when people are already engaged, focused, and willing to participate.
In a state of play, people reveal how they actually respond to pressure, reward, uncertainty, and emotion — not just how they think they behave.
PROPRIETARY PSYCHOLOGICAL DATA
Built to predict, not just describe
Solsten is built on a proprietary psychological dataset shaped by 8+ years of psychometric validation, behavioral modeling, and real-world gameplay behavior. This creates a human intelligence foundation most teams simply can’t reproduce.
Proprietary by design
Solsten combines proprietary psychological data, real-world behavioral signal, patented ML models, and secondary datasets into one predictive human intelligence foundation.
About our patents
Predictions grounded in psychometric science
Solsten’s models are grounded in 8+ years of psychometric validation and real-world testing — turning proprietary psychological data into signals that are reliable, interpretable, and useful in applied environments. Unlike static audience research or descriptive analytics, Solsten is built to uncover patterns that can actually inform decisions, personalization, and system behavior.
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Validated for faster, more scalable audience intelligence
Solsten helps teams measure, understand, and apply validated audience insights faster than traditional research approaches, without sacrificing scientific rigor.
How we measure accuracy
SOLSTEN PRODUCTS
Turn human understanding into real-world outcomes
Solsten turns proprietary psychological and behavioral data into actionable intelligence across AI, marketing, personalization, and product strategy.
Generate high-performing creative grounded in real audience psychology
Bring real human understanding into your AI and product decisions
Understand the motivations, values, and behaviors behind your audience
Identify your highest-impact audiences and growth opportunities
START WITH AUDIENCE INTELLIGENCE
Start building with real human understanding.
Built on validated high-signal human data, not surface-level assumptions.