As revealed in our 2024 State of the Player Report, players of all generations are seeking community in ever-increasing numbers. These communities, which span across various geographies, demographics, and genres, thrive on the fundamental human desire to connect. This natural inclination to come together is not just beneficial for the players; it plays a crucial role in the success of gaming studios as well.
“A thriving player community isn’t just a nice-to-have for game studios – it’s an absolutely critical strategic priority,” explains Marie Cabot, Director of Community Relations at Mainframe Industries. “We created our community team two years before we announced our game because we are a very player-centered studio. Our players are an integrated part of development. How can we best involve them? How can we capture and act on their feedback?”