Built to understand what drives people
Solsten combines first-party psychological data, behavioral signal, and AI modeling to help companies understand what truly drives people. not just what they click, but why they act.
The system behind Solsten
Proprietary Psychological Dataset
Built on 8+ years of validated psychometric data and real-world behavioral signal. This forms a foundation that other AI tools and competitors don’t have.
Behavioral Signal Layer
Human behavior is captured in high-engagement environments, revealing how people act under pressure, reward, and uncertainty.
Psychological Profiling
Behavior and input are structured into motivations, values, personality, and more to create intelligible and actionable human personas and segments.
Prediction Engine
Models identify meaningful differences across audiences and predict how people are likely to respond before action is taken.
Applied Intelligence
This intelligence powers segmentation, personalization, creative generation, and decision-making across products.
Continuous Learning Loop
Signal quality, model performance, and predictive accuracy improve over time as more data is processed.